Dartahead
Real marketing for growth
In today's AI-driven, volatile world, consumers constantly shift their attitudes and behaviours, creating new challenges. Yet, every problem is an opportunity. Top-line brand growth remains the top boardroom agenda. Brilliant brand marketing is the only answer. You cannot cut your way to growth.
What we do to help clients grow
Brand Positioning
Brand Positioning
Brand Positioning
Peter played a big part in developing the Brand Key (with love) for Unilever. He has re-developed ‘Bullseye’ for use in Dartahead. Despite a million things changing in the execution of marketing, the principles behind pin-point accurate brand positioning remain the same today. Easy to say; difficult to do well.
Innovation
Brand Positioning
Brand Positioning
Marketing invents the future. Without marketers, business and brands would find it more difficult to grow and move forward. But inventing truly ground-breaking ideas is not easy and requires as much magic as it does logic. You need to be a scientist and artist in equal measure.
Brand Identity
Brand Positioning
Brand Identity
It is a very competitive world and brands need to get noticed and then be loved. Whilst product performance will always be key, a great brand design is vital to ensure the right personality and positioning get communicated.